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The Google integration is a tracking & analytics integration that enables you to monitor customer interactions and retarget them through Google Ads. With just a few clicks, you can fully set it up and start tracking customer interactions directly from your chat. To access this integration, navigate to Integrations → Tracking & Analytics → Google in your dashboard. By connecting your Google Ads/Analytics account with a Measurement ID and API Secret, Totebot can send user activity data from chat conversations back to Google.
  • Retarget users through Google Ads (Display, Search, or YouTube).
  • Build audiences from people who already interacted with your bot.
  • Create lookalike audiences to reach new customers similar to your engaged users.

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Connecting Google

1

Access Google Integration

Go to Integrations → Tracking & Analytics → Google and click Connect.
2

Enter Credentials

Enter your Google Measurement ID and API Secret.Google Integration Settings
3

Connect Account

Click Connect Google.Google Connected

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Configuring Events

After setup, you can select which events your assistant should track and send to Google. Available options are similar to Meta and include:
  • View content – when a user browses or requests product details.
  • Add to cart – when a product is added to their cart through chat.
  • Remove from cart – when an item is removed from the cart.
  • Update cart – when changes are made to the cart (quantity, size, etc.).
  • Initiate checkout – when the checkout process is started.
  • Lead – when a user submits contact info (e.g., email, phone, company).
Google Integration Settings