> ## Documentation Index
> Fetch the complete documentation index at: https://docs.totebot.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Integration

> Connect Totebot with Google Analytics and Google Ads

The Google integration is a tracking & analytics integration that enables you to monitor customer interactions and retarget them through Google Ads.

To access this integration, navigate to **Integrations** → **Google** in your dashboard.

By connecting your Google Ads/Analytics account with a Measurement ID and API Secret, Totebot can send user activity data from chat conversations back to Google.

* Retarget users through Google Ads (Display, Search, or YouTube).
* Build audiences from people who already interacted with your agent.
* Create lookalike audiences to reach new customers similar to your engaged users.

## Connecting Google

<Steps>
  <Step title="Access Google Integration">
    Go to **Integrations** → **Google** and click **Connect**.
  </Step>

  <Step title="Enter Credentials">
    Enter your **Google Measurement ID** and **API Secret**.

    <img src="https://mintcdn.com/totebot/P4a6-AvDl6xlResY/assets/integrations/google/totebot-ai-integrations-google-setup.JPG?fit=max&auto=format&n=P4a6-AvDl6xlResY&q=85&s=ab03a8c3caffda0bbcde2d54a211ae5b" alt="Google Integration Settings" width="1603" height="621" data-path="assets/integrations/google/totebot-ai-integrations-google-setup.JPG" />
  </Step>

  <Step title="Connect Account">
    Click **Connect Google**.

    <img src="https://mintcdn.com/totebot/P4a6-AvDl6xlResY/assets/integrations/google/totebot-ai-integrations-google-connected.jpg?fit=max&auto=format&n=P4a6-AvDl6xlResY&q=85&s=4971a262e90d926939ad4102e3dc88f3" alt="Google Connected" width="1591" height="487" data-path="assets/integrations/google/totebot-ai-integrations-google-connected.jpg" />
  </Step>
</Steps>

## Configuring Events

After setup, you can select which events your agent should track and send to Google. Available options are similar to Meta and include:

* **View content**: when a user browses or requests product details.
* **Add to cart**: when a product is added to their cart through chat.
* **Remove from cart**: when an item is removed from the cart.
* **Update cart**: when changes are made to the cart (quantity, size, etc.).
* **Initiate checkout**: when the checkout process is started.
* **Lead**: when a user submits contact info (e.g., email, phone, company).

<img src="https://mintcdn.com/totebot/P4a6-AvDl6xlResY/assets/integrations/google/totebot-ai-integrations-google-settings.JPG?fit=max&auto=format&n=P4a6-AvDl6xlResY&q=85&s=b6efa891acd435f3c4a35b0e6448dc98" alt="Google Integration Settings" width="1593" height="637" data-path="assets/integrations/google/totebot-ai-integrations-google-settings.JPG" />