> ## Documentation Index
> Fetch the complete documentation index at: https://docs.totebot.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Track performance and optimize results

The Analytics section becomes essential once your Totebot is live. It gives you a single read on volume, quality, revenue, and insights on one scrolling page. A sticky header at the top lets you jump between sections and set the date range.

<img src="https://mintcdn.com/totebot/IEMsjbsyNpqClrGS/assets/dashboard/totebot-ai-analytics.png?fit=max&auto=format&n=IEMsjbsyNpqClrGS&q=85&s=e3dd9bb9a4b5a5b0d13a20da7a4fd125" alt="Totebot Analytics Dashboard" width="2880" height="1800" data-path="assets/dashboard/totebot-ai-analytics.png" />

## Engagement

Volume metrics for the selected period:

* **Conversations**: total conversations.
* **Unique users**: number of individual users who interacted with the agent.
* **Messages**: total messages exchanged.
* **Messages per conversation**: average conversation length.

## Quality

How well the agent handles conversations on its own:

* **Quick resolution rate**: share of conversations resolved in a few messages.
* **Friction rate**: share of conversations where users showed signs of frustration.
* **Negative sentiment rate**: share of conversations with negative sentiment.
* **Containment rate**: share of conversations the agent handled without human help.

## Revenue & Commerce

If a Shopify or WooCommerce store is connected, this section shows the agent's business impact:

* **Products added to cart**: products added after an AI-assisted interaction.
* **Checkout starts**: checkouts initiated through the agent. (This does not equal completed purchases.)
* **Revenue generated**: total revenue attributed to purchases initiated through Totebot conversations, with a daily breakdown.

## Insights

<img src="https://mintcdn.com/totebot/IEMsjbsyNpqClrGS/assets/dashboard/totebot-analytics-conversation-insights.png?fit=max&auto=format&n=IEMsjbsyNpqClrGS&q=85&s=4b3f5f7a9a9134dc8d0d1fc2636a2d32" alt="Conversation insights" width="1440" height="968" data-path="assets/dashboard/totebot-analytics-conversation-insights.png" />

* **Sentiment analysis**: the emotional tone behind user messages.
* **Intent analysis**: the core purpose behind each conversation (product inquiry, pricing, support), with a confidence score.
* **Top questions**: common customer questions grouped by similarity.
* **Product insights**: the products mentioned most frequently in conversations, with sentiment and context.

This section also shows **Suggested messages**, so you can see how often your quick-start suggestions were used.

<Note>Insights are available on the **Pro** and **Scale** plans.</Note>

## Knowledge gaps

On the **Pro** and **Scale** plans, the Analytics header shows a knowledge-gap count that links to a dedicated **Gaps** page. It lists questions your agent couldn't answer well, so you can turn recurring ones into knowledge sources or Q\&A pairs.